Tools:
Pen & Paper, Figma, Adobe
Industry:
Food & Sustainability Tech
Duration:
3 months
Overview
Baskit is a smart grocery management app that helps users track food items, reduce waste, and save time and money. Designed for busy individuals, Baskit automates grocery list creation, monitors pantry inventory, and sends expiration reminders, all from a friendly and intuitive interface.
Simplifying Grocery Planning for busy individuals
Vision: A waste-free world where households are mindful, organized, and sustainable in their grocery habits.
Mission: Simplify grocery management through tracking, automation, and reminders to support efficient and sustainable living.
Problem & Research
Problem Statement
Busy individuals waste time and money on grocery shopping and contribute to food waste due to poor organization. An app is needed to track groceries, prevent over-purchasing, and streamline shopping.
Who it affects
People balancing work and life who often forget what they have, overbuy, or waste food.
Why it matters
These habits lead to unnecessary spending, food waste, and stress.
Goal: Create a simple, smart app to track groceries, generate shopping lists, and reduce waste.
The average Canadian household discards 140 kg of food each year, costing over $1,300 per household.
Research
A survey was conducted with 13 users, to understand user needs and frustrations.
Methods: Surveys + competitor analysis
Key insights:
69% forget expiration dates
Poor fridge/pantry organization
Most use Notes or paper lists
Top needs: Save time & money
Desired features: Smart lists, reminders, budget tools
Ideation & Product.
User Flow
The goal was to design a smooth experience that supports essential tasks, like scanning receipts, generating grocery lists, and tracking pantry inventory, while keeping the process simple, efficient, and motivating for users looking to save time, money, and reduce food waste.
MVP-Core Features
Core Values
Simplifies grocery shopping by automating list creation and tracking inventory.
Reduces food waste by preventing over-purchasing and promoting smarter consumption.
Reminds people about expiration dates to reduce waste and make the most of their food.
Saves time and money with an easy-to-use app that organizes groceries.
Wireframes
Conclusion
Baskit was created to address a real and pressing need: helping people manage their groceries more efficiently while reducing food waste. Through user research, iterative design, and thoughtful feature development, this project highlights how technology can support more mindful, sustainable habits in everyday life. By combining automation, smart tracking, and a user-friendly interface, Baskit empowers users to save time, stay organized, and make the most of what they already have at home.
